Challenges of Sales Prospecting 2021

79% of sales executives say a leading driver of hitting new targets is improving the productivity of existing sales reps. So how are companies going about doing that in 2021?

Understanding the challenges helps to understand the solution:

Degree of challenge reps face when seeking customer insights

58% of sales reps in 2021 have said that their role has changed permanently. This is a staggering number when data also shows that only 39% of sales reps time is spent on selling. Companies cannot afford for that number to go lower.

Even though prospective customers can now be found and reached more easily thanks to advances in technology, digital prospecting presents its own set of challenges.

  • Large amount of contact-finding tools
  • Finding quality leads is a constant struggle 
  • Efficient sales prospecting is difficult to do 
  • Sales reps spend up to 40% of their time prospecting
  • Learning the value of different contacting tools can be difficult
  • Most salespeople don’t like sales prospecting
  • Getting a full contact profile can be laborious


Sales rep's time spent


The idea is to cut through all the noise and to deliver clear information that sales teams can use to increase productivity.  

SimpleSell is designed to take the guesswork out of sourcing contact information. We know you have options when it comes to outsourcing contact information. What we have done is freed up your time to simply sell.


More Selling. Less Searching.

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